Privacy policy

Privacy Policy

Last updated: March 11, 2026

PuraPrep operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). PuraPrep is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information:

  • Contact Details: Including your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: Including payment card information, transaction details, form of payment, and payment confirmation.

  • Account Information: Including your username, password, security questions, preferences, and settings.

  • Transaction Information: Including items you view, add to your cart, purchase, return, or exchange, as well as past transactions.

  • Communications: Information you include when contacting us (e.g., customer support inquiries).

  • Device Information: Information about your device, browser, network connection, IP address, and unique identifiers.

  • Usage Information: How and when you interact with or navigate our Services.

2. Sources of Personal Information

We collect this data from the following sources:

  • Directly from you: When you create an account, make a purchase, or contact us.

  • Automatically: From your device and through cookies when you navigate our site.

  • From Service Providers: When they process data on our behalf (e.g., payment gateways).

  • From Partners: Or other authorized third parties.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To Provide & Improve Services: We use your information to fulfill your contract, process payments, and manage your account. This includes arranging for our free worldwide shipping, facilitating our free returns and exchanges, and creating a customized shopping experience.

  • Marketing & Advertising: To send you promotional communications and to show you relevant online advertisements based on your activity.

  • Security & Fraud Prevention: To authenticate your account, ensure secure checkout, and protect against fraudulent or malicious activity.

  • Communicating With You: To provide responsive customer support and maintain our business relationship.

  • Legal Reasons: To comply with applicable laws, respond to legal requests, or enforce our policies.

4. How We Disclose Personal Information

We may share your data with third parties for legitimate business purposes, including:

  • Service Providers: Such as Shopify, payment processors, fulfillment centers, and customer support tools.

  • Marketing Partners: To provide personalized advertising. (Depending on your location, you may opt out of targeted advertising).

  • Corporate Affiliates: Within our corporate group.

  • Legal & Business Transfers: In the event of a merger, bankruptcy, or to comply with legally binding requests (like subpoenas) to protect our rights and user safety.

5. Relationship with Shopify

Our store is hosted by Shopify. They collect and process information about your use of the Services to help us run our business. Information you submit is transmitted to Shopify and may be processed in countries outside of where you reside. To learn more about how Shopify uses your personal information, please visit the Shopify Consumer Privacy Policy.

6. Third-Party Links & Security

  • Third-Party Links: Our site may link to external platforms. We are not responsible for their privacy practices, and you should review their policies independently.

  • Data Security: While we strive to protect your data, no system is perfectly secure. We cannot guarantee absolute security for data in transit.

  • Data Retention: We retain your data only as long as necessary to maintain your account, fulfill orders, or comply with legal obligations.

7. Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal data, please contact us to request deletion.

8. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access / Know: Request a copy of the personal information we hold about you.

  • Delete: Request the erasure of your personal information.

  • Correct: Fix inaccurate details in your profile.

  • Portability: Receive your data in a transferrable format.

  • Opt-Out: Unsubscribe from marketing emails at any time.

For Users in the UK / EEA: You additionally have the right to object to or restrict processing, and the right to withdraw your consent at any time without affecting prior lawful processing.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request.

9. International Transfers

We may transfer, store, and process your personal information outside of your home country. If we transfer data out of the European Economic Area (EEA) or the UK, we rely on legally recognized transfer mechanisms, such as Standard Contractual Clauses, to ensure your data remains protected.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. We will post the revised policy on this page and update the "Last updated" date.

11. Contact Us

If you have questions, wish to file a complaint, or want to exercise your privacy rights, please contact us:

  • Email: #####@gmail.com

For the purpose of applicable data protection laws, we are the data controller of your personal information. If you are unsatisfied with our response to a complaint, you have the right to lodge a complaint with your local data protection authority.